Peraton is seeking a Digital Communication Specialist to join our team of qualified, diverse individuals in defining the future. The communications specialist provides strategic and operational communications support to advance public health priorities. This role leads content development, digital strategy, campaign execution, stakeholder coordination, and emergency risk communications to ensure accurate, timely, and audience-centered messaging across internal and external platforms.. Strong writing skills for both public and science are a must.
Roles and Responsibilities:
- Develop and Execute Strategic Communications Plans: Lead development of communication strategies, key messages, and integrated campaigns supporting agency-wide public health priorities across digital, print, and multimedia platforms.
- Create and Manage High-Level Content: Write, edit, and manage content including leadership presentations, talking points, fact sheets, policy summaries, newsletters, white papers, web content, social media posts, podcasts, webinars, and special publications.
- Support Executive Communications: Develop slides, briefing materials, and talking points for senior leadership; coordinate meeting logistics; ensure timely preparation and message alignment for high-level engagements.
- Lead Digital and Social Media Strategy: Manage and optimize digital communications, including social media channels; apply SEO best practices, keyword research, metadata development, and mobile-first content strategies to expand reach among healthcare and public health audiences.
- Manage Web and Feature Content: Oversee planning, scheduling, development, and quality control of web features; ensure plain language standards, SEO optimization, and performance monitoring.
- Provide Media and Press Support: Assist press officers in responding to media inquiries by coordinating with subject matter experts, drafting responses, and ensuring message accuracy and consistency.
- Coordinate Content Clearance and Governance: Manage content clearance processes; initiate and track approvals with CDC stakeholders; escalate issues as needed to ensure on-time publication and compliance with policy requirements.
- Support Emergency and Outbreak Communications: Provide crisis and emergency risk communication support during disease outbreaks and public health responses, including participation in preparedness exercises.
- Conduct Audience Research and Gap Analysis: Use surveys, focus groups, metrics, and stakeholder engagement to identify audience needs, evaluate existing materials, and address gaps—particularly for high-risk or underserved populations.
- Analyze Metrics and Report Performance: Collect, analyze, and report on digital media activity and campaign performance; translate evaluation findings into actionable recommendations to improve reach and impact.
- Maintain Partner and Stakeholder Relationships: Build and sustain effective working relationships with senior leaders, scientific experts, immunization partners, state and local health departments, and medical organizations to facilitate collaboration and information dissemination.
- Oversee Content Intake and Workflow Management: Triage, track, and manage requests for web, social media, and other communications updates; ensure accurate status reporting and timely task completion.
- Apply Strategic Content Repurposing and Optimization: Identify opportunities to repurpose content across multiple channels; analyze content for alignment with communication goals, user needs, and format optimization.
- Ensure Quality Control and Editorial Standards: Provide technical and non-technical editing, version control, plain language review, and guidance on best practices for managing public engagement and addressing negative feedback on open platforms.
